This holiday season let's bring our communities together, spread some holiday cheer, and brighten up Metro Milwaukee!

Turn your home into a winter wonderland and get your neighbors involved as well. The block and individual home with the most remarkable holiday spirit will be rewarded the ultimate gift. See below for details on JSG's Light the Town event.

  • BATTLE OF THE BLOCK GRAND PRIZE WINNER - The most decked-out block will win THE ULTIMATE  2021 Summer Block Party provided by JSG! Food, beverage, music and entertainment will make your block the envy of your community.
  • INDIVIDUAL HOME GRAND PRIZE WINNER - One home anywhere in SE Milwaukee will win an ULTIMATE Gift Basket totaling $2,000 in gift cards and goodies for your family to enjoy.
  • Deadline to register is Friday, December 18th.
  • Finalists will be determined December 19th and 20th
  • Finalists in both the individual and block division will be judged Monday, December 21st, and Tuesday, December 22nd.
  • Grand Prize Winners will be announced on Wednesday, December 23rd. 
  • To be considered for the Light the Town competition, you must register your block or home. Scroll down to complete the form.


Remember, by participating in this year's Light the Town event, you will be spreading happiness and cheer during a time when everyone could use a little uplifting. Give yourself, your family, and your neighborhood a reason to come together this season!

How it Works

Register Your Home

Simply complete the below form with your address and contact details.

Spread the Word

Tell everyone about this friendly competition. Get your neighbors to participate as well as anyone else in SE Wisconsin. 

Deck Your Home

It's time to pull out all the stops. Bring all the sparkle, lights and cheer you can muster to be recognized as the BEST OF THE BEST for Light the Town 2020.